“Come to me my pretties”

It seems that no matter what you’re taking about, keeping with and ahead of trends can turn anything into gold. But have you ever heard the phrase ‘All that shimmers is not gold’? I sure have. So what means “Gold” to you I wonder? Now, I know Ty and I are musicians and talk more about the music biz than anything else, but I think a lot of us forget that music IS a business. Therefore, why can’t some of our blogs include everyone? Well, they can but I don’t know if they will because I have never owned a restaurant, or a law firm, or anything else for that matter. I owned a car once…. I don’t think that counts.
I digress.
Today, I hear more about the glories of Social Media than anything else. I agree that it has its power, for one who not only knows how to use it, but uses it religiously. Lives for it. Those people can do anything with it, and when I say anything, I believe ANYTHING. Ty and I do not lol. This is why I feel a sense of relief when I see articles posted by gregdowns.com like this: http://www.musicthinktank.com/blog/eight-recent-social-and-technical-phenomena-that-are-making.(copy and paste url) Bruce Warila essentially says you CAN succeed without being deeply committed to social media sites if you know how to play to your audience. If you can peak an interest in your fans ….wait…..Lets start from the beginning. I have no fans. I have no product that is worthwhile. If I have a way to make a product that people will like (= LOTS OF HARD WORK), if they see/hear it at a trade show, concert, etc., I only need a few things to happen. One or two people who like it can and probably will post something on THEIR social media site. If I have something people want to see, they will tell their friends, and their friends will show up. If I have people show up, guess what… we look cooler… and cool is and always will be ‘In’. Suddenly, someone posts a video of us performing…YouTube…check. Every time someone likes that video or post that a fan put up, we gain credibility (I heard all about this last night at a conference and will touch briefly on it later) as well as coolness. Remember? Always in. Now we have a brand, a product, and guess what, we didn’t have a website, a YouTube, a twitter, a Facebook, a MySpace, a reverbnation, a Flickr, or any other of the thousands of sites out there. Do I recommend this? No! Why not? Because making a product into ‘Gold’ is a slow process WITH those things. Imagine not having them. But… *Whew…sigh of relief* Can I just say it? I HATE social media! I have felt it’s a necessary evil! And yet, here I am, writing a blog… about social media… saying I hate it…and referencing websites, Facebook’s, twitters, etc. So, CAN it be done? Yes. But I don’t recommend it. Besides, if you think about it, WE may not have a webpage or those other sites in this story, but we are still using them through other people. I mean, before Newspapers, radio, and TV, (the ORIGINAL social medias) there were NO megabands, or were there? I mean, without some sort of circulation, how would there be? I would LOVE to hear some input about this if anyone knows anything about it. I googled it but couldn’t find any info.
It seems to me that we as earth (ha ha) are breeding a new sort of artist. An artist with an ego larger than life. To have access to people in other states, countries, MAYBE planets lol, seems quite the accomplishment. No wonder so many crash and burn and become total monsters! Suddenly we have access to EVERYTHING at the snap of a finger. This brings me to the next point. http://music-promotion-blog.blogspot.com/2010/06/do-you-use-marketing-match-or.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MusicPromotionBlog+%28Bob+Baker%27s+Indie+Music+Promotion+Blog%29&utm_content=Google+Feedfetcher
We are in the flamethrower age. We are all throwing shit at the wall and seeing what sticks when in fact we should be nicely wrapping that shit in a box and tossing it to a few people here and there…wait lol. Read this article for realzies! I just don’t know how to better paraphrase it and it’s short.
The last thing I am going to talk about is credibility. Someone brought this up at a social media conference last night and I apologize for anything that may be misconstrued or taken as a bash. I am not going for that. See, what is ok for one person may not be ok for another. When building your credibility, you are deciding what you will put up with, what you will be known for, how reliable you are, if your fans, friends, and tweeps can trust you. (Why don’t Facebook fans have a cool name? Like, Friendbookers or Facebros/Facebitches? I like the latter.) Don’t fall prey to those companies that tweet for you, that message people for your, that take over your whole social media persona for you, and I’m sorry, but autoreplies are just as bad to me. Now, a great point was made. If you are honest and tell your fans etc. that you’re busy and keep them engaged and let them know what you’re doing that you can’t reply to everyone then you don’t have to worry about that. But ALSO, if you don’t follow someone on twitter, they can’t direct message you so DON’T follow EVERYONE on twitter. Simple.
To come full circle, we are in a mirage of a simpler time. With access to anything we need, we forget that bands played, toured, performed, and made a living BEFORE these sites. Don’t get me wrong. I know people who I believe will be very successful either at these sites or because of them, but successful none the less. But there is such a strong focus on these sites that we forget that we just need a great product. What does that say about Ty and me? We need to work harder to have a better product. We need to be more engaging, more exciting, and more fun. If you’re not a successful musician (remember? What is ‘Gold’ to you?) So do you. How? That’s only something YOU can decide. We are all in a creative right brain business. Don’t limit yourself to music. It can be done. Will it?