To play or not to play, that REALLY is the question. Ty and I started out performing everywhere we could get our asses booked with a few things in mind:
1: Experience. The more you play out, the better your live show will be. Practice is great. Practice is necessary. But there is nothing that will train your live show like playing live for a bunch of people you don't know. Scratch that. People you DO know tend to be a little harder to 'entertain'. Now, this isn't ALWAYS true. Sometimes, they're easier because you can get a dialogue going with people while on stage and that can prove to be a great tool, but sometimes, people you know, though more likely to clap and applaud, are probably people who have heard all your songs, seen your act, and talked to you before the show so what else do you have to say to them? Sometimes, they are great because you can mess with them, and you're more comfortable, but this can also be bad. If you are talking to people you know, you're leaving potential new fans out and that helps no one. Is this REALLY something we think about before during and after a show? YES! More on this later.
Reason 2: No offense, but people are fickle. 'Out of sight out of mind'. Even the most famous of the famous are forgotten when out of the spotlight. Let me give you a few examples and we will see f you think ‘Oh yeah! Them!’ Aleecia Silverstone. Kirk Cameron. Matthew Lillard. Or on the opposite end of the spectrum, Lindsay Lohan, Paris Hilton, Kim Kardashian, people who are ALWAYS in the news etc. They’re famous for being famous. In comes the saying 'there’s no such thing as bad press' or how ever you say it. Other people’s attention is what gets you noticed by new crowds. So if we play every weekend and sometimes during the week, there is more chance of people seeing our names SOMEWHERE over and over and over again. But do we want OR need that kind of attention? Do we want to be famous for being famous? Or do we want to be talented musicians who get credit where credit is due?
Reason 3: Playing shows = networking opportunities. Not only to build a fan base, but also to meet other musicians and build a community (which if you live in Utah, you KNOW is sorely needed.) Again, let me list a few musicians we met JUST from shows. Us Thieves. Wil Prater. Ashlee Dickson. Peter Harvey. There are WAY more but my point is this, we respect and enjoy their music and have continued to work with them all as a result.
Reason 4: We love it. Seriously, it is HARD work, and very exhausting to perform out every weekend almost always 2 nights a weekend. Packing, unpacking, no time off, work during the week, work during the weekend. (Though we have never seen this as ‘work’)
Ok. Culmination. Are we playing too much?? Do people see we are playing somewhere and say, ‘eh, I’ll catch em next week.’ Are we actually doing ourselves harm? Will we burn out?
OPPINNION section. We REALLY would love to hear thoughts on this. Our thought is this. Performers take breaks, go on hiatus, etc. but I have always felt (again no offense) that your relationships with the clubs you frequently play are just as important as all the other relationships you’re juggling. Not only are many clubs changing ownership, managers, and staff, but also booking agents. If we stop playing out for more than a week or 2, suddenly we are playing catch up. Sometimes, if you don’t book a place for a while, you call to book, and guess what. ‘We decided not to have live music anymore.’ Could you have prevented that? Maybe. Maybe they needed more musicians to perform and didn’t have a list built yet. Finding people to come perform was way more work then they wanted to put into it. This isn’t our job, no, but as a dedicated networking musician, I think we should take it upon ourselves to share our contacts with clubs and our clubs with contacts. Why? Because the more clubs die, the fewer places to perform, the more our music scene dies everyday. That….. would suck! So, our idea, is to perform more like 2-3 times a month instead of 6-8 in clubs, coffee shops etc. This way we can properly promote shows without the daily Facebook that everyone starts ignoring after the 5th one that week. I mean, think about it. When a band comes through town that you like, aren’t you more likely to go see them than do anything else because it’s for a limited time? Um…ya! We DO however feel that we need to keep performing so we are thinking of having weekend concerts in our basement 1-2 times a month. This is for the invited, the trusted, and the music loving people. We want to have other musicians come play with us. This would be like house concerts, but we would play at all of them. If no one comes, its practice lol. So, our friends our invited to our practice. No promoting, no Facebook posts, just a one time text saying ‘hey, house concerts on the 1 and 3rd Friday of the month’ (example) What do you think??
Finally retouching on reason #1. If we do this concert idea, we want suggestions, ideas, and general help. No performing artist can perform the same set, the same way, with the same banter every time. Its stale, and no one wants to see these more than 2 times at the most. These concerts would be to improve our entertainment skills. A boring musician who is talented is still boring.
So, is this the way to find a happy medium to the Lindsay Lohan or the Aleecia Silverstone way of life? Ready? Go!
7/28/2010
7/14/2010
No blog this week....
Just wanted to see if you'd read it ha ha. Any ideas for future blog subjects?:D
7/07/2010
“Come to me my pretties”
It seems that no matter what you’re taking about, keeping with and ahead of trends can turn anything into gold. But have you ever heard the phrase ‘All that shimmers is not gold’? I sure have. So what means “Gold” to you I wonder? Now, I know Ty and I are musicians and talk more about the music biz than anything else, but I think a lot of us forget that music IS a business. Therefore, why can’t some of our blogs include everyone? Well, they can but I don’t know if they will because I have never owned a restaurant, or a law firm, or anything else for that matter. I owned a car once…. I don’t think that counts.
I digress.
Today, I hear more about the glories of Social Media than anything else. I agree that it has its power, for one who not only knows how to use it, but uses it religiously. Lives for it. Those people can do anything with it, and when I say anything, I believe ANYTHING. Ty and I do not lol. This is why I feel a sense of relief when I see articles posted by gregdowns.com like this: http://www.musicthinktank.com/blog/eight-recent-social-and-technical-phenomena-that-are-making.(copy and paste url) Bruce Warila essentially says you CAN succeed without being deeply committed to social media sites if you know how to play to your audience. If you can peak an interest in your fans ….wait…..Lets start from the beginning. I have no fans. I have no product that is worthwhile. If I have a way to make a product that people will like (= LOTS OF HARD WORK), if they see/hear it at a trade show, concert, etc., I only need a few things to happen. One or two people who like it can and probably will post something on THEIR social media site. If I have something people want to see, they will tell their friends, and their friends will show up. If I have people show up, guess what… we look cooler… and cool is and always will be ‘In’. Suddenly, someone posts a video of us performing…YouTube…check. Every time someone likes that video or post that a fan put up, we gain credibility (I heard all about this last night at a conference and will touch briefly on it later) as well as coolness. Remember? Always in. Now we have a brand, a product, and guess what, we didn’t have a website, a YouTube, a twitter, a Facebook, a MySpace, a reverbnation, a Flickr, or any other of the thousands of sites out there. Do I recommend this? No! Why not? Because making a product into ‘Gold’ is a slow process WITH those things. Imagine not having them. But… *Whew…sigh of relief* Can I just say it? I HATE social media! I have felt it’s a necessary evil! And yet, here I am, writing a blog… about social media… saying I hate it…and referencing websites, Facebook’s, twitters, etc. So, CAN it be done? Yes. But I don’t recommend it. Besides, if you think about it, WE may not have a webpage or those other sites in this story, but we are still using them through other people. I mean, before Newspapers, radio, and TV, (the ORIGINAL social medias) there were NO megabands, or were there? I mean, without some sort of circulation, how would there be? I would LOVE to hear some input about this if anyone knows anything about it. I googled it but couldn’t find any info.
It seems to me that we as earth (ha ha) are breeding a new sort of artist. An artist with an ego larger than life. To have access to people in other states, countries, MAYBE planets lol, seems quite the accomplishment. No wonder so many crash and burn and become total monsters! Suddenly we have access to EVERYTHING at the snap of a finger. This brings me to the next point. http://music-promotion-blog.blogspot.com/2010/06/do-you-use-marketing-match-or.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MusicPromotionBlog+%28Bob+Baker%27s+Indie+Music+Promotion+Blog%29&utm_content=Google+Feedfetcher
We are in the flamethrower age. We are all throwing shit at the wall and seeing what sticks when in fact we should be nicely wrapping that shit in a box and tossing it to a few people here and there…wait lol. Read this article for realzies! I just don’t know how to better paraphrase it and it’s short.
The last thing I am going to talk about is credibility. Someone brought this up at a social media conference last night and I apologize for anything that may be misconstrued or taken as a bash. I am not going for that. See, what is ok for one person may not be ok for another. When building your credibility, you are deciding what you will put up with, what you will be known for, how reliable you are, if your fans, friends, and tweeps can trust you. (Why don’t Facebook fans have a cool name? Like, Friendbookers or Facebros/Facebitches? I like the latter.) Don’t fall prey to those companies that tweet for you, that message people for your, that take over your whole social media persona for you, and I’m sorry, but autoreplies are just as bad to me. Now, a great point was made. If you are honest and tell your fans etc. that you’re busy and keep them engaged and let them know what you’re doing that you can’t reply to everyone then you don’t have to worry about that. But ALSO, if you don’t follow someone on twitter, they can’t direct message you so DON’T follow EVERYONE on twitter. Simple.
To come full circle, we are in a mirage of a simpler time. With access to anything we need, we forget that bands played, toured, performed, and made a living BEFORE these sites. Don’t get me wrong. I know people who I believe will be very successful either at these sites or because of them, but successful none the less. But there is such a strong focus on these sites that we forget that we just need a great product. What does that say about Ty and me? We need to work harder to have a better product. We need to be more engaging, more exciting, and more fun. If you’re not a successful musician (remember? What is ‘Gold’ to you?) So do you. How? That’s only something YOU can decide. We are all in a creative right brain business. Don’t limit yourself to music. It can be done. Will it?
I digress.
Today, I hear more about the glories of Social Media than anything else. I agree that it has its power, for one who not only knows how to use it, but uses it religiously. Lives for it. Those people can do anything with it, and when I say anything, I believe ANYTHING. Ty and I do not lol. This is why I feel a sense of relief when I see articles posted by gregdowns.com like this: http://www.musicthinktank.com/blog/eight-recent-social-and-technical-phenomena-that-are-making.(copy and paste url) Bruce Warila essentially says you CAN succeed without being deeply committed to social media sites if you know how to play to your audience. If you can peak an interest in your fans ….wait…..Lets start from the beginning. I have no fans. I have no product that is worthwhile. If I have a way to make a product that people will like (= LOTS OF HARD WORK), if they see/hear it at a trade show, concert, etc., I only need a few things to happen. One or two people who like it can and probably will post something on THEIR social media site. If I have something people want to see, they will tell their friends, and their friends will show up. If I have people show up, guess what… we look cooler… and cool is and always will be ‘In’. Suddenly, someone posts a video of us performing…YouTube…check. Every time someone likes that video or post that a fan put up, we gain credibility (I heard all about this last night at a conference and will touch briefly on it later) as well as coolness. Remember? Always in. Now we have a brand, a product, and guess what, we didn’t have a website, a YouTube, a twitter, a Facebook, a MySpace, a reverbnation, a Flickr, or any other of the thousands of sites out there. Do I recommend this? No! Why not? Because making a product into ‘Gold’ is a slow process WITH those things. Imagine not having them. But… *Whew…sigh of relief* Can I just say it? I HATE social media! I have felt it’s a necessary evil! And yet, here I am, writing a blog… about social media… saying I hate it…and referencing websites, Facebook’s, twitters, etc. So, CAN it be done? Yes. But I don’t recommend it. Besides, if you think about it, WE may not have a webpage or those other sites in this story, but we are still using them through other people. I mean, before Newspapers, radio, and TV, (the ORIGINAL social medias) there were NO megabands, or were there? I mean, without some sort of circulation, how would there be? I would LOVE to hear some input about this if anyone knows anything about it. I googled it but couldn’t find any info.
It seems to me that we as earth (ha ha) are breeding a new sort of artist. An artist with an ego larger than life. To have access to people in other states, countries, MAYBE planets lol, seems quite the accomplishment. No wonder so many crash and burn and become total monsters! Suddenly we have access to EVERYTHING at the snap of a finger. This brings me to the next point. http://music-promotion-blog.blogspot.com/2010/06/do-you-use-marketing-match-or.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MusicPromotionBlog+%28Bob+Baker%27s+Indie+Music+Promotion+Blog%29&utm_content=Google+Feedfetcher
We are in the flamethrower age. We are all throwing shit at the wall and seeing what sticks when in fact we should be nicely wrapping that shit in a box and tossing it to a few people here and there…wait lol. Read this article for realzies! I just don’t know how to better paraphrase it and it’s short.
The last thing I am going to talk about is credibility. Someone brought this up at a social media conference last night and I apologize for anything that may be misconstrued or taken as a bash. I am not going for that. See, what is ok for one person may not be ok for another. When building your credibility, you are deciding what you will put up with, what you will be known for, how reliable you are, if your fans, friends, and tweeps can trust you. (Why don’t Facebook fans have a cool name? Like, Friendbookers or Facebros/Facebitches? I like the latter.) Don’t fall prey to those companies that tweet for you, that message people for your, that take over your whole social media persona for you, and I’m sorry, but autoreplies are just as bad to me. Now, a great point was made. If you are honest and tell your fans etc. that you’re busy and keep them engaged and let them know what you’re doing that you can’t reply to everyone then you don’t have to worry about that. But ALSO, if you don’t follow someone on twitter, they can’t direct message you so DON’T follow EVERYONE on twitter. Simple.
To come full circle, we are in a mirage of a simpler time. With access to anything we need, we forget that bands played, toured, performed, and made a living BEFORE these sites. Don’t get me wrong. I know people who I believe will be very successful either at these sites or because of them, but successful none the less. But there is such a strong focus on these sites that we forget that we just need a great product. What does that say about Ty and me? We need to work harder to have a better product. We need to be more engaging, more exciting, and more fun. If you’re not a successful musician (remember? What is ‘Gold’ to you?) So do you. How? That’s only something YOU can decide. We are all in a creative right brain business. Don’t limit yourself to music. It can be done. Will it?
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